5 Things to Do to Prep Your Watersport Business for the End of the Season [Ultimate Guide] - WaveRez
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5 Things to Do to Prep Your Watersport Business for the End of the Season [Ultimate Guide]

| November 16, 2022 | 4 Min Read

| November 16, 2022 | 4 Min Read
It is chilly down here in Northwest Florida, and watersport operators have already started to prep their businesses for the off-season. Here are some tips on things to do to make sure you’re also ready to call it an end-of-the-year.

#1: Boat Maintenance, Dock Cleaning, and Office Arrangements

Though it’s great to always look after your business assets throughout the year, it’s now a perfect opportunity to do this if you haven’t had a chance during the season; taking care of your beloved watersport equipment and docks is a no-brainer:

  1. Check to find out if your equipment needs any maintenance.
  2. Get your boats winterized as needed.
  3. Know how to clean your boat dock, maintain it, and inspect docks and/or pilings — repair/replace as needed.
  4. Learn how to store jet ski batteries for the winter.
  5. Remember to de-winterize your jet skis properly before the new season begins.

Here’s what else Luther’s Pontoon, Waverunners, & Kayaks Rentals, one of our WaveRez partners, do at the end of every season:

Jet Skis and WaveRunners: Fix any fiberglass damage, perform normal engine maintenance, and pull fuel out (or leave in and treat fuel).

Kayaks and Paddleboards: Look for any damage or missing parts —  repair or replace the whole equipment if not repairable.

Pontoon Boats: Engine maintenance, clean boat, repair any seat or bimini top damage, pull all life jackets/throw cushions & inspect foam or tears in fabric — make sure your pontoons don’t have water in them or have any leaks, inspect ladder, pull gas out (or leave in and treat fuel). Check electrical connectors for corrosion.

Watersport Business Office: 

1) Go through all life jackets & replace any that have tears, clips that don’t work, or have bad foam
2) Go through your parts & inventory, then order more of any items that are close to empty, order spare parts (or spare anything for the office) that you use a lot of to have on hand, and replace any signage as needed.
3) Go over all paperwork and update as needed.

#2: Check your Facebook and Google Reviews

The importance of having a Google My Business account often gets overlooked by watersport operators. See if you have Facebook and/or Google reviews to which you haven’t responded, or find out how to get more reviews for your company.

#4: Learn New Ways to Grow your Watersport Business

Spend your off-season wisely! There are many ways to grow a watersport company that you likely didn’t consider before. Studying your market and promoting your business and digital marketing in this day and age are just some topics we have already discussed on our WaveRez Podcast for you to catch up on during your next trip to your office.

Before the new season starts, it’s also great to check on your social media marketing. Things such as Instagram, dynamic pricing, and the development of new fun & interesting tour ideas can go a long way in your efforts. Also, it wouldn’t hurt to re-evaluate your website (e.g., watersport business SEO and Google Ranking), as well as increase/decrease spending on paid ads.

#5: Look Into Getting a Perfect Reservation Software

Finally, it’s time to start delegating! Our partners have saved so much time and effort and spent them on business growth initiatives instead. Booking management and customer communications are just a few things among many others that can help you prep for the next season! No more excuses or procrastinating — it’s just the RIGHT time to figure out what to do in the absence of redundant calls and payment processes once you set up your WaveRez account. We’re always available to answer any questions you have, just drop us a line or schedule a free demo session with our sales team to learn more!

About the Author

Greg Fisher

Greg Fisher is the Co-founder and CEO of WaveRez, a leading platform revolutionizing watersports and activity reservations. With a passion for innovation and a keen understanding of the tourism industry, Greg has been instrumental in driving the company's growth and success. Under his leadership, WaveRez continues to set new standards in customer experience and operational efficiency.
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