Emerging Trends: Younger Millennials Display Decreased Interest in Watersport Purchases

As the sun sets over the emerald waters of popular destinations like the Florida Panhandle, South Alabama, and Key West, the watersport industry faces an unexpected challenge. Recent data from TripShock.com reveals a concerning drop in watersport activities year over year (YOY). This decline is most prominent among the primary demographic of watersport enthusiasts aged 25-34, with certain activities experiencing a decrease of over 50%. In this blog...